A dime a dozen — Something that is very common, easy to find, and therefore of little value or special significance. Used to dismiss something or someone that may appear impressive but is actually far from rare. Literal: twelve items (a dozen) sold for ten cents (a dime) — an extremely cheap price. Figurative: so common and plentiful that it has little worth or distinction.
Origin & History
The idiom comes from American English and the world of 19th-century commerce. A dime (ten cents) is one of the smallest US coins. In the 1800s, market traders would advertise cheap, plentiful goods at prices like twelve for a dime — an extremely low unit price that emphasised the product's abundance and lack of scarcity. If you could get a dozen of something for just a dime, those things were clearly not rare or valuable.
The figurative use of a dime a dozen — meaning something is common to the point of being unremarkable — became established in American English by the late 19th and early 20th centuries. It spread widely through American popular culture including films, journalism, and literature. Today it is understood globally, though the closest British English equivalent is ten a penny or two a penny.
Example Sentences
| Sentence | Context |
|---|---|
| Self-proclaimed social media experts are a dime a dozen — what employers want is someone with a proven track record. | Job market, value of experience vs. titles |
| Good ideas are a dime a dozen; what is rare is someone who can execute them. | Business, entrepreneurship |
| Generic fantasy novels with chosen-one heroes are a dime a dozen — this one stands out. | Literary criticism, standing out from the crowd |
| In this city, coffee shops are a dime a dozen, but a really great one is hard to find. | Local market, quality vs. quantity |
How to Use It
The idiom is used as a predicate adjective: [Subject] are/is a dime a dozen. It can also appear attributively: a dime-a-dozen idea. It always carries a slightly dismissive or deflating tone — it implies that something people may think is special is actually very common. It is informal and most natural in American English, though it is widely understood globally. The British equivalent is ten a penny.
Common Mistakes
Mistakes to Avoid
Her talent is a dime a dozen — she is really exceptional.
Her talent is rare and exceptional. — 'A dime a dozen' always means common and unremarkable; never use it to mean the opposite.
Those ideas are a dozen a dime.
Those ideas are a dime a dozen. — The fixed order is 'a dime a dozen'; never reverse it to 'a dozen a dime'.
Programmers used to be a dime a dozen, but now they are expensive.
Programmers used to be a dime a dozen, but skilled ones are now in high demand. — Be precise about what is common: the idiom should apply to the specific thing that is plentiful, not overgeneralise a group.
Similar Idioms
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